Small Business Marketing expert Kathleen Haney working on social media content at park in Midland, MI.

Strategy, Storytelling, & Design

ROOTED IN COMMUNITY

MadeUp Media is a Michigan-based marketing and design studio helping small businesses and organizations build clear, aligned brand foundations and digital spaces.

We help businesses connect, convert, and grow without feeling overwhelmed through our core services:

  • Branding

  • Content

  • Social Media

  • Websites

Explore Services
Connect With Us
A human-centered content session for a small business in Midland, MI. A business owner smiles while sitting on a tan leather sofa. A creative partner captures story-driven video on a phone in a warm, grounded coffee shop.

Support That Protects Your Energy

STOP FIGHTING THE ALGORITHM. START CONNECTING.

We believe marketing should feel human, not like a constant chore. That’s why we help service providers find their voice, simplify their message, and build a digital presence that feels like you.

Social media marketing & content manager taking a photo of pink flowers on a bush with their smartphone outdoors for a small business's digital presence.

Our Why

SMALL, LOCAL BUSINESSES

Most small business owners are doing meaningful work but feel invisible or overwhelmed online.

You don’t need to shout louder or chase trends. You need a system that supports your capacity.

We align your visuals with your values.

At MadeUp Media, we lead with strategy so your brand grows sustainably, with purpose and direction.

Learn About Us

Intentional Design

OUR APPROACH TO EVERY PROJECT

Black and white illustration of a light bulb made of puzzle pieces symbolizing strategic small business marketing.

Strategy before aesthetics.

  We start with the "why" to ensure your growth is sustainable.

Black and white illustration of paint brush and easel to symbolize MadeUp Media's creative marketing solutions.

Purposeful design.

 We create refined visuals that build immediate trust and clarity.

A black and white illustration of an open book to symbolize MadeUp Media's emphasis on small business storytelling through branding and social media.

Community-centered storytelling.

 We help you build lasting relationships with your audience.

Marketing & Design Services

CREATING AN ONLINE PRESENCE YOU’RE PROUD OF

An open book displaying colorful icons and creative design elements. The pages show illustrations of planets, hearts, and rainbows. A decorative green border frames the layout to symbolize intentional small business branding.

Brand Strategy

Establish a clear, aligned visual and strategic foundation for your business.

Explore Branding
A clean, minimal desk setup featuring a laptop displaying a website structure layout. A tablet, a mouse, a ceramic mug, and organized strategic documents sit on a warm wooden surface to show a grounded approach to website design.

Website Design

Build a conversational, conversion-ready website that drives immediate action.

Explore Websites
A smartphone displaying an organized feed with subtle notification bubbles and social media icons floating cleanly above the screen. A warm pink scalloped border frames the background to highlight a creative approach to social media management.

Social Media

Build community and awareness through consistent, visually engaging content.

Explore Social Media
An open pink laptop showing a creative book illustration connected to a smartphone. The layout symbolizes an integrated digital presence workflow for a small business.

Digital Presence

Ongoing, intentional management of your social media, email, and website updates.

Explore Digital Presence
A professional video camera, a studio microphone, and a smartphone arranged neatly on a crisp white background. The clean composition highlights the essential tools used to capture story-driven content and authentic community narratives.

Content Sessions

Capture high-quality, brand-aligned photography that fuels your marketing.

Explore Content
A small business owner smiling and looking toward a clean layout of digital icons. The page displays soft illustrations for search visibility, direct messaging, and content planning for social media.

Consulting

Get expert guidance and actionable steps to confidently grow your brand.

Explore Consulting

Client Voices

DON’T JUST TAKE OUR WORD FOR IT

Colored text logo that reads 'bookmarks' with stylized design to display the company leaving a positive review for small business marketing services.

“Kathleen not only elevated my brand's image but also streamlined my social media presence, making it an indispensable asset.”

— Tricia Crivac
Bookmarks
Logo for Ashley McChose, Life Coach for Working Moms, with a stylized figure and a tree in a circle on the left and the text on the right. This shows the company leaving a positive review for small business marketing services.

“It was so nice to work with Kathleen. She made the branding and social media planning easy and simple.”

— Ashley Ghose
Ashley Ghose Coaching
Logo featuring two hummingbirds perched on a branch within a gold oval, with text below reading "Photography | DJ Services | Weddings" in brown font. This shows the logo of the company leaving a positive review for small business marketing services.

“Kathleen was efficient, communicative with boundaries and deadlines, and helpful.”

— Rachel Vogtmann
 Two Birds One Stone Co.
MadeUp Media founder Kathleen Haney smiling in an orange armchair, reading a book among green houseplants

Let’s build something beautiful together.

Let’s build something beautiful together.

Get Started